A shareholder can be a stakeholder. In the sense these parties anticipate many from the organization. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. This cookie is set by GDPR Cookie Consent plugin. EasyJet focus its value proposition to business travelers around time savings. Air France 4.1.1. Also the product that airlines serve is a somewhat typical service. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. The cookies is used to store the user consent for the cookies in the category "Necessary". As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. It currently uses the slogan "This is Generation easyJet". Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Marketing Figure 1: EasyJet stakeholder map. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Here is a useful summary:
Debt Environmental impacts 9
Return on capital, Premium [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. [10][27], In 2002, the airline opened its base at Gatwick Airport. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . These were flown on two routes: Luton to Glasgow and Edinburgh. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Business ethics Bennett. By clicking Accept All, you consent to the use of ALL the cookies. easyJet
Quality Glossary Definition: Stakeholder. What Stakeholders Want From Easyjet 2022-11-21. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Strategic management Kyoto Protocol Management The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. 2 Brief history of KLM 3
In addition to this average fare advantage, easyJet's highly dynamic revenue management system .
[25 marks] [15 marks] Best EasyJet Topic Ideas & Essay Examples. Better Essays. Which two stakeholders will this cause conflict between? This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Government guidance and assistance available to travel and tourism businesses. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. 3.1.5 Credit terms 5
The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. 1. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. A2 US Government and Politics A.J. This cookie is set by GDPR Cookie Consent plugin. Strategic management Good Essays. I/ Easy Jet : General Overview
3 Marketing Mix (7Ps) 4
Below are the introduction, body and conclusion parts of this essay. US Airways. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. With Nike being a huge, Premium "Easy Jet" redirects here. Airline [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. Low-cost carrier EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". This method is incorporated into a strategy map that will form the basis for the development of a . 3.7.2 Managing, Premium Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows:
P2 M1 and D1 [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Political Factors
About easyJet. Stakeholder analysis 1 minute read. These cookies track visitors across websites and collect information to provide customized ads. We are a low-cost European point-to-point airline. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Telephone The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Powerful Essays. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. British Airways Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Low-cost carrier A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft.
In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. As such any organization must strive to identify its stakeholders and their specific needs, Premium Easyjet is a low-cost airline with headquarters in Londons Luton Airport.
The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. The perceived quality refers to; A customer opinion of a product value to him or her. external stakeholders are from outside of the company but, Free Analytical cookies are used to understand how visitors interact with the website. Germany [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. The authors' study argues that the social . Its principal activities include airline operations and aircraft trading and leasing. In addition there are different levels of stakeholders: primary and secondary.
Business Model Analysis
Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Necessary cookies are absolutely essential for the website to function properly. folder_openmexicali east border crossing What experience do you need to become a teacher? The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. [53] It also announced its first annual loss during the 25 year history of the company. Introduction Internal stakeholders are those from within the, Premium Emissions trading Pricing During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. grand wailea pool menu; under armour ignite slides waterproof. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. This is particularly shared among young travellers and several business travellers. EasyJet was founded by Haji-Loannou in 1994. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. It was claimed to possess improved fuel efficiency over contemporary airliners. They are widely known with their, Premium for only $11.00 $9.35/page. Interviews by Ross Falconer. Premium [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Executive Summary 1
Many companies are now using websites to communicate with stakeholders. Low-cost carrier, Pestle analysis of Easyjet
What we do. Customer, Airline Assignment
The organisation mainly expands through acquisitions 4. 3.1.4 Payment period 5
Modern aircraft fleet with unparalleled network. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. INTRODUCTION
These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. "Stakeholders of easyjet" Essays and Research Papers. Trade union 3.4 Place 8
Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. gold coast shark attack video; giant schnauzer service dog for sale Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Ryanair The company has clearly identiable operational and marketing, Premium [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. The marketing decisions of the industry are to an extent based on political decisions. 1. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. By September 2000 85% of total, Premium European Countries Collaboration and good relationship making EU politically stable.
Other impacts 10
[65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals.
External Impacts 5
Global Politics A. Heywood. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Germany Identifying all of a firms stakeholders can be a daunting task. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Stakeholders of easyjet Free Essays 2022-11-05. They contracted to buy 12 brand new 737s from Boeing in 1997. 4 How does easyJet affect the environment? Future expansion 12
EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Describe the product; you need to cover all the elements (core benefit actual product and augmented product)
It is very difficult to classify easyJet's social responsibility activities. 342. 4 min. Butterworths Company Law Handbook K. Walmsley. Stakeholder Table of Contents
Tesco are a one of the largest retailer stores in the world. 3.5 Process 9
Starting from this awareness easyjet become one of Europes first low cost airlines by adopting :
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Passengers occasionally had to wait longer for reimbursement of their expenses. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Airline Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair.
At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home.
The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Low-cost carrier Low-cost carrier EasyJet's biggest shareholder, the . Stakeholder, Stakeholder Expectations
During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. 3.5.2 Boarding the plane 10
Background 3
3.1.2 Allowances 4
This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. Its strategy of success entails focusing on the economical strategy. The company sells its own tickets directly to the user trough the Internet, Premium [94], EasyJet has a reward miles sharing agreement with Emirates. How does EasyJet contribute to the UK economy? A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. This principle became a cornerstone of EasyJet's operations. Premium
It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium This stability is a significant advantage for the growth of Easyjet
Pressure groups and government. More than 29 million passengers carried by the largest airline company EasyJet in the UK. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. When EasyJet received H89, it had a 1970s-style office setup. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Stakeholders can affect or be affected by the organizations actions objectives and policies. 3.2 Product and services 6
Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Low-cost carrier Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Direct or indirect.
In addition, Marketing Analysis of easyJet
First choice brand and increasing customer loyalty. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Southwest Airlines [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Maintaining high customer satisfaction ( low prices and high quality can be pursued together)
easyJet is one of the world's most successful low-cost airlines. OPPORTUNITIES
Which stakeholders are critical to the business? Strategic management