Ask them about the dog. If you havent been staying in touch with your SOI like you know you should, youre not alone. Some of it is super-scripted and sleazy, and some of it is just plain outdated. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. You Are Truly "Above The Crowd!". Take Advantage of Social Media 3. Congratulations, Lori! Theres really no right or wrong way to segment your list. Here's a sample: Dear (friend, client from a former business, former boss, etc.) It's good to hear how to get it done right. Your note/comment is definitely going in my "keeper" file!! You can send this to your SOI, or your geographic farm. This is one of the easiest ways that you can dramatically expand your sphere of influence. That is how you can really add someone to your sphere of influence. Pro Tip for TikTok: This is a fun one. This can make a significant difference in your overall reach, as more people will read your content. Come up with a meaningful message, and hit your database with a postcard mailer. A form letter! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Good news! Unlike Twitter, Pinterest will keep driving traffic to your website. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Here's a letter recently sent out by one of my faithful readers. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? on ActiveRain. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 When it comes down to it, an SOI is just a group of people you know personally. The main thing is not to let them forget that youre an agent and youre there to help them. Why not get deep once in a while? We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. And who doesnt love a bottle of wine or box of chocolates? But how many agents actually take that advice? I mailed them a postcard because I was afraid to pick up the phone and call them. Pay Special Attention to Those Who Matter Most 4. Dont hesitate to put this to work for you. I was just checking in with you to see how youre doing. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. You want to find ways to touch your SOI members without annoying them. Copy all of it into one Excel spreadsheet. Its a simple shame on me script. Together, we can make this year your best yet! That detracts value. But you cant be everywhere all the time. I can see on social media that you are doing quite a bit of traveling and having a great time. Then, send a personal note to them. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Part of that, Im sure, is the isolation that many are experiencing. You type in their home search criteria and then enter their contact info. Why am I sharing this wonderful news with you? You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. You may also want to include a gift card to the local coffee shop or other gift. There are disadvantages to this traditional use of Listing E-Alerts. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Take a few minutes to really get to know them. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Find FL real estate agents Featured at one of my favorite groups at AR short simple and to the point not to mention very different. You can easily change up that second line to refer back to any relevant life, community, or even social media event. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Do you have something you could YAY-ME about to your sphere? If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Real estate letters to clients samples help with R. Check out these 5 practical tips for growing your sphere with social media. Before I started using email marketing, my business was struggling. Sphere of Influence. In general, keeping in touch is a great way to show appreciation. Make sure you select something that shows just how well you know them. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Thx for sharing. Still not sure how to write it? This takes some time. Add your signature and contact information including your location. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. You may be under the impression that phone calls are an annoyance. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Almost every CRM has a Listing E-Alert tool now. If you show up on social media consistently, simply being there and being open is enough. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Put yourself in your contacts shoes. If you dont have a drip campaign set up yet, dont worry. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Jennifer - I really needed to read this!! And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. You need to take a look at the people you are connected with on social media. You can give them some references. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Whats the first advice given to new real estate agents? And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Instead, you should spend your time visiting with several people in a one-on-one manner. After youve sent the initial letter, be sure to stay in touch periodically. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. You might even want to use a real estate CRM. In real estate, or any business for that matter, you cant deny the power of the referral. You at least need to take the time and make real estate letters personal. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Pay Special Attention to Those Who Matter Most, 5. As a result, Realtors end up going for the remaining 20 percent. When making your choice, youll want to consider the market you are in and the level of training you desire. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. They got 34 percent from repeat business. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. When you do go to a networking event, you may think the goal is to collect as many cards as possible. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! (And, Ill give you the real estate email templates, too.). Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. And heres where you apply this knowledge to making your phone calls. Its Brian Icenhower. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. are great for staying top-of-mind. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. You heard that right. Just never, ever assume. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. People in your sphere include your friends, family, former clients, and their second-order contacts. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Oftentimes, they do need you, or they need your expertise for one thing or another. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. One type of ad that has been shown to be very effective is a messenger ad. Next, you can run those emails through a scrubbing service. If they are not receiving them, they are not actually in your sphere of influence. At that point, you use your Realtor sphere of influence scripts. Howd you get into it? Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. But asking for it can feel pretty daunting. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Great post. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Its okay if you have gotten away from being in touch with your SOI. I like this example Jennifer. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Finally, the art of copywriting is helpful too. If you are a seasoned real estate agent, then you know who is most impressed by your work. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. It's so great to get off on the right foot - this letter would do it. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. The easiest way to do this is to use an announcement letter for real estate. And this one from the Graham Seeby Group is an excellent example. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Something went wrong while submitting the form. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Be sure your real estate letters dont sound like a form letter that just goes out. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Congrats. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. You made your calls and used your Realtor sphere of influence scripts. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Do you know anyone who might be thinking of purchasing a home in the future? or other gift. ActiveRain, Inc. takes no responsibility for the content in these profiles, 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. The more personal attention you give, the more theyll like and remember you. I stay in touch with my people, past present and to come, with a monthly . Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Yours was the best ! On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Try to do this for each and every person on your list. I bet you do want to share some ideas? Either way staying top of mind with your list is important. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Its very simple. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. People love to look into each others lives, which is why we all love social media. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Letter To Sphere of Influence Draft: Good news! Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. If this has happened to you, you need to re-engage with those people. And when he does, it feels like a natural segue, not an awkward script. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. (True Story)Order Your Here! Let us help you. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them These include: What this means is that the current real estate market is volatile at best. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Its easy to neglect these tasks if you dont have a contact plan in place. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Own it! Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Tips For Preparation 1. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. But if you do it right? One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Dont take the cheap route if its going to come across negatively. It has success written all over it. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Diversify Your Outlets 5. And theres no good reason to leave that kind of money on the table. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. This may also help you earn more business. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. that are written by the members of this community. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Excellent blog and I'm going to share it with some new agents in my office! For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Then, you may want to share information you learn in these business journals with your potential client. There are helpful tools you can use to expand your social media influence. Ask them how the yard is working out. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . If theres one SOI pro tip that bears repeating, its this: Never assume. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. In real estate, you have to develop a strong relationship with the buyer or seller. Take this epic SOI marketing story (again from Justin Seeby). Under that simple system they end up calling everyone in their SOI twice a year. Thats the last time Im going to use that real estate agent.. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. It is important for you to stay connected with your real estate clients. For example, you may want to host a simple summertime cookout. Remember, you dont have to harass your SOI with daily sales calls. If you use your agent website for your Listing E-Alerts, you can use. I think either way would be fine - whatever feels right to you. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Huh? Most marketing agents do fails because they don't under. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. And thats an uncomfortable idea for many of us. Or, you may want to rent out a special menu for the evening. (Honestly, this ones worth a watch!). FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Good news! In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. When you target through every channel like this, you are in your SOIs brain. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. It is such a surprise when someone takes the time to send a note that is personal. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Good iedea on using and award and sharing it with your soi. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Wonderful idea Jennifer and a wonderful post, and some great comments! I'm so not into the self praise thing but see so many excellent examples of how to do it right. Are you sure you want to report this blog entry as spam? Your email address will not be published. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. My clients really love it. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Send out a simple four by six postcard. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). But truly great SOI and referral marketing isnt about selling.. Pro Tip for Twitter: Always post local content with relevant local hashtags. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. It strikes up a conversation and they start chatting with you. You may think that you are so busy that you will never have time to go to another networking event.