And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. This is all about control. Has anyone else noticed the complete absence of blonde haired men in TV advertisements? Has this information crossed the desk of advertising people? . . Remember the Starbucks red cup debacle from a few years back? 90% of the time its one black shooting another. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. And if many people still choose not to intermarry, so be it. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. I just happen to have two 36 axe handles right here by my desk. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! A large percentage of the tv commercials are of course pushing social justice of one sort or another. Are they terrified of being called out as racists? Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Below, they share their best tips for doing so. They are grooming young minds. The problem isnt racism, its woke-ism. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. But Caucasians dont march, or wear mask.we need to speak up and not be canceled out. I dont own slaves and neither did any of my ancestors (poor immigrants). And it is almost assumed at this point that every other couple is either interracial or gay. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? Absolutely no hint of animosity between their privileged children (dressed so nicely) and the parents. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. I remember one hard worker with 10 kids that hacked a cab after his day at the refinery but saved enough money that everyone of his kids had more than $10,000 in a savings account at the refinery credit union, a princely sum in those days and the maximum for federal insurance. I have cancelled my AMEx card. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. If we targeted blacks, wed cast blacks. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. Thanks for reading and taking the time to share your experiences and examples. Even more than Limu Emu and Doug do. That was . This country is not what the Founding Fathers envisioned. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. Have you seen Zucks Avatar? Is that not the very definition of racism? And many, many interesting theories on what is going on. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). Is this social engineering or some type of reparations for past indiscretions? I hear you, Steve. It is actually quite embarrassing. It is refreshing to see an advertisement showing an all white traditional family. Youd be wrong, of course. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. It explains how ever since the post WW2 era our society has been led down this destructive path. As a white person, and proud of it, my race and history is being erased. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. Forbes Communications Council members share strategies for including authentic diversity in marketing. 3. Dont just take it! As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Indeed we do. If everyone sits around complaining but not taking any action they and their agenda win. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? Yes, equity is paramount and we marketers should all strive to achieve it. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! Its safe, but it will take you away from this site to show you the video on YouTube. What she/he is doing to womens college swimming is a travesty!! Whether one thinks its an issue or not, I say have fun with it. As another poster mentioned the bullshit detector is immediately triggered. Its going to backfire! . I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. . Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? I had to use DuckDuckGo for results to show up. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. etc.not racism, but facts that prove their babble crap are myths Black/white interracial marriages are 1%!!!!! This is brand suicide. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. I make sure to buy their product. And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. Glad you found us, Kristen. They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. Actually, I was being a bit sarcastic. And Im sorry, but stuff like gender fluiditywhere I read many times that these folk sometimes feel like they want to be female, and other days, they feel like they want to be male. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. And again, your comments about the roles blacks have in commercials were dead on. But Google image search white family vs. black family and see what you get. I think what irks me about it is the people making the choices. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. LEARN MORE: 7 Ways to Support Diversity Marketing with Video . Thats right we cant. and so true, so true.. Occasionally there is a tan or brown-skinned person thrown in there. I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. The lgbtg is nothing but a cult and BLM is a terrorist group. Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. No, there is something else at work here. Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. Nope. (See Coke.) Thats captain vanilla. To a black person, diversity means adding black people. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. Advertisers, be aware Im not alone. But must we pay for the sins of our fathers forever? Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. As someone who, like you, has been down his share of rabbit holes, I agree. In fact they are disrespecting them at every turn. Diversity in TV advertising has improved in the ensuing years. You are spot on, except I do have to disagree about the Hispanic and other people of color not being represented well in advertising. For example, the black kids who beat up the conscientious black student at school for acting white.. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Shame on you, advertising professionals. We see you. So teaching your kids manners is racist now apparently. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. I love this comment. Infiltrated from within. Yep, that about describes our institutions today. Thats the crux of it, isnt it, Vi? Sorry, but the black guy in the star wars wasn't such a good actor. As is Jardiance Ron. Hes whiter than just about any white person you know. Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. They just walk in during broad daylight and take the hell whatever shit they want!!